Studio Stock

Bettinardi launched the Studio Stock line in 2010, the year the company parted ways with its Mizuno contract. Our own review, filed that year, called the arrival of the line a moment three-quarters excitement for us, and Bob Bettinardi's decision to fly his own flag produced a launch slate of seven putters (1, 1F, 2, 2F, 3, 3C, and 4) milled from soft carbon steel and finished in a glossy Black Oxide. We noted at the time that Bettinardi's crew spent a lot of time making sure not to tamper with the tried and true designs they've had such great success with in the past, and that the putters shipped with a new velcro-less headcover and full custom ordering direct from the website.

The line continued into 2011 with a second Studio Stock release. Putterzone.com reported that models previously available only through Bettinardi's fitting studio or web site were now released for sale via select retailers, and described the era's mallet offering as a Half Moon Mallet carrying an MSRP of $375 USD. Putterzone's own community response was enthusiastic, with one comment calling a 2011 model impossible to get for less than $600, a sign of how tightly the early Studio Stock runs were held.

Bettinardi expanded the family through the Studio Stock 9 Spud neck, which the maker's page ties to the 2009-2012 era and describes as part of a broader product line expansion that also produced the Signature Series, following the BB series revival. A numbered Studio Stock 8 followed, reviewed by golfalot.com, which praised its Mercury Grey finish and F.I.T. (Feel Impact Technology) milled face section for clear feedback on strike location, while noting the feel wasn't as soft as the micro-honeycomb face pattern found on Bettinardi's Queen B range, and that its blade shaping wasn't as forgiving as a mallet like the Innovai.

By 2021 the line had moved into its 2021 Studio Stock and Studio Stock 18 releases, with the maker's page describing the SS18 as carrying a crowned topline and low profile body, a Diamond Blast finish new for that year giving the models a fresh silver look, and an asymmetrical Roll Control Face groove profile meant to promote topspin and shorten the ball's time to true roll. 2nd Swing Golf's coverage of the 2021 release counted six different models in the update. The line reached a further Studio Stock edition in 2023, described by worldwidegolfshops.com as tour-inspired with a timeless silver aesthetic, a one-piece stainless steel face, and a lighter head, paired with a Tour Grade shaft and Castleton green Lamkin grip and headcover. That retailer called the 2023 putters incredibly well-designed and decently forgiving, though it suggested the premium price tag would be best rewarded by more experienced golfers.