Bella-Fit Fitting System

The Bella-Fit Fitting System's record on file begins and ends, so far, in 2012, with the single Bella putter head. There is no earlier or later release to chart a lineage against, so the arc here is really the story of one design doing several jobs at once, according to thegolfwire.com's reporting on the launch.

That single head was pitched as a one-putter answer to a fitting problem. Rather than offering separate heads for separate stroke types, thegolfwire.com reported that the Bella putter head was built to fit face-balanced, moderate toe hang, or pronounced toe hang styles, with an adjustable hosel to set lie angle and telescoping shaft options covering standard, mid or belly, and long lengths. The idea, as described, was fitting range packed into a single head rather than a family of heads.

Alongside the fitting claims, the same reporting describes the technical package inside that one head: True Square Alignment for setup, C-Groove Technology said to let the ball begin pure roll up to 21.5% sooner, and a TPU65D insert set into a precision milled slot behind the face. These are editorial figures from thegolfwire.com's coverage, not maker-published or verified numbers, and readers should weigh them as one outlet's account of the launch rather than an established spec.

With only the 2012 Bella putter head on record, there's no second era to compare it to. What we hold is a single, fully-loaded release meant to cover a wide fitting range and a distinct feel package in one head, as reported at the time.