BB7.0

The 2026 BB7.0 is part of the Bettinardi BB Series, and according to pluggedingolf.com, the shape is a homage to Bettinardi's Big Ben. That publication describes a three-level design, with a flange sitting below the top line and a channel cut lower still, along with a sole carrying two sizable recesses, one near the face and one taking up almost the entire flange. The larger of those pockets, per pluggedingolf.com, houses the Bettinardi 'B' logo, the model number, and the head weight, with 'Milled In the USA' stamped across the leading edge.

On construction, pluggedingolf.com reports one-piece milling and calls out the same face milling and one-piece construction as the BB1, built with what it describes as VDF, Variable Depth Flymill technology. The publication also passes along a performance claim that VDF reduces distance variation by 30% and topspin variation by over 40% across top, middle, and low position strikes, a figure that should be read as reported rather than confirmed. Other specifics from that same source: a face-balanced head at 363 grams, slight toe hang, 3/4 shaft offset, a long white sight line, E0 swing weight, 34 inches of length, a Savannah Blue finish, a Lamkin Deep Etched grip, and a headcover described as a variety of textures with detailed stitching in a black and navy scheme and a magnetic closure.

Opinion on the release has been favorable on feel and shape. One reviewer praised its unique, appealing shape and premium soft and solid feel, along with an improved, less demanding face milling that delivers great feedback, while flagging it as not an ideal fit for an arcing stroke. Pluggedingolf.com's own reaction leaned personal: the reviewer wrote that the Bettinardi BB7.0 put a smile on my face the moment I took it out of the headcover, and I know I'm not the only putter junkie old enough to have had that reaction. Pluggedingolf.com also reported a dull 'tock' sound off a urethane-covered ball and ball speed consistency within a 0.1 MPH range on anything resembling a good strike.