My take away from everyone I spoke to at the show was this, and please know this is my opinion and interpretation of several conversations with many different level folks. Odyssey knows where their bread and butter putters are, the insert line with what I would say is a mid-price point in the industry and that's not going anywhere. There's a reason they are the #1 putter out there on tour. Toulon is a large scale milled putter line with some tech type stuff that will fit in the higher price point "grey area". Odyssey by Mills, and this is just what I am calling it, I heard David and a big wig with Callaway asked what the official name of the collaboration is called and they both said theres not one, its just David mills making putters for Odyssey. These putters will be pretty much an exclusive, all done by David, for tour and custom pieces. There were some shapes and features of Mills putters that some of their playing staff had been wanting and apparently David has the legal rights to those and they brought him on to fill that custom milled putter and I had several Odyssey folks say when asked about price, they said it will be up there and probably hard to get. This was such a new adventure for Odyssey that one of my contacts with them when I asked him yesterday morning what was up with it, he said i don't know but I've heard we will have something of his here, to which I said yeah, they have several in the booth, but you're gonna have to wipe my drool off them before anyone else looks at them. He asked where and he walked over with me and looked at each them and said wow.
So I don't think this is going to be a production line of Mills by Odyssey, but I could be wrong. It seemed that Mills was brought on to fill a very small specific niche that they needed and couldn't find anything or anyone to do other than David. Even the stamping, I didn't see any of the mills that said Odyssey, just had the swirl logo and it was very small compared to what it usually is on Odyssey putters. So I would venture a guess that this year on tour you will see a few players playing an Odyssey by Mills and this will create a demand for them on the club ho market if they can get a win or two. And the price on any of them with the Odyssey swirl will be at a premium. But that's just my opinion.
On a side note, clubs and club contracts aren't what they used to be. After several conversations with folks down here, its almost like some have figured out that playing thier best is worth more than a high dollar club contract to play equipment that doesn't help or even hurt your game. I was told PXG went after one of TM's stars and offered 4 times the $ to make the switch and he tried their stuff and said the irons felt good but the woods dont compare and I'm playing the best golf of my life, why would I change that. I will make up for the money On the course. So he's still playing all TM today when he tee's it up with Tiger and Jason😱
I say to say, I had a few guys with different companies tell me the money contracts on tour really are in the apparel side. The margins for the companies are way better on a shirt and they can sell 10 shirts before they sell one driver and the consumer is going to purchase more shirts in a year than clubs. So everything down here seemed to be that tour guys are looking for the $ from what they are wearing and playing the clubs and ball that is going to help their game. Theres a reason tigers TM deal is for 13 clubs and his TM blades that are created for him will look exactly like his Nike/Titleist/Mizuno blades hes always played and TM will put their stamp on it and release 1000 limited edition,sets to the market.
Hopefully, this will be good for David to get more putters in play on tour, especially with the resources of the Odyssey/Callaway brand to promote it if someone can get a win with one.