During the 1940's in Phoenix, Arizona, John Reuter, an accomplished golfer and teaching professional, talked about designing a putter that would "swing as evenly as the pendulum of a clock". Reuter believed that an even swing was the key to sound putting. His efforts produced the first Bulls eye putter and led to a dramatic change in the way golfers defined touch and feel.
The age of the Bulls Eye was quick to come bout. Just four years after Reuter's "sweet strokers", (the original Bulls Eye) were introduced, Lou Worsham captured the 1951 Phoenix Open using a Bulls Eye. Touring professionals the world over became keen to try one of Reuter's breakthrough putters.